About Mike
motivation behind the brand
I was born and raised in South Plainfield, NJ. A High School graduate with no college and lots of sales courses. I’ve never had a real job in my grown up life. It was always 100% commission or my own business, and sometimes both at the same time. I grew up with great parents and two sisters. My dad worked and drank a lot, and my Italian mother cooked and cooked and cooked... and I ate. My dad went up and down in weight but my mom and sisters didn’t have a problem. My dad never thought he had a problem, but he did. Growing up, food and drink were always at the center of attention. 3 meals a day that were mostly homemade, and sometimes school meals.
My grammar school was across the street from where I grew up where I was allowed to walk home for lunch. It was a great life, especially for a fat kid. I was always the toughest kid on the block ‘cause I was the fattest. Of course, anyone who challenged me or wanted to roll around was outweighed by me. Then one day, a kid named Glen Squires punched me in the mouth instead of giving me the ball I demanded back. An Instant PUNK. I never wanted to fight again, and I can still feel that punch when I talk about it. Well, the eating really kicked in. I believe fear is a great reason to drink, do drugs and especially EAT.